OVER 10 MILLION GBP OF SPORTS CAR HERITAGE ON DISPLAY AT BRITISH INTERNATIONAL MOTOR SHOW
12 Juli, 2008
Some of the world’s rarest, most iconic and most exquisitely styled cars from the past 50 years – worth in excess of 10 million GBP – will be on display in the Heritage Enclosure at this month’s British International Motor Show, sponsored by Zurich Connect.
More than 40 cars will be showcased in the stunning outdoor Enclosure at ExCeL London for the duration of the Motor Show (23 July to 3 August). Five decades will be represented – from a 1960s Aston Martin DB4 and a Honda NSX once driven by motor racing legend Ayrton Senna, through to a 205mph Ford GT supercar.
Visitors to the Heritage Enclosure will be treated to the sights, sounds and smells of a half-century of motoring history as the cars will be fired up and driven around a special parade circuit, four times a day. Access to the Heritage Enclosure and Parade will be free as part of the regular Motor Show ticket.
“The diverse range of beautiful cars in the Heritage Enclosure fits perfectly with our aim of presenting a celebration of motoring at this year’s Motor Show,” enthused Kirsty Perkinson, the event’s Marketing Director. “Whether it is 200mph supercars from the last few years like the Ferrari Enzo and Mercedes SLR McLaren, or classic supercars from years gone by, such as the Jaguar XJ220 and Porsche 911 RS, there will be something to excite every car enthusiast in the Heritage Enclosure.”
Tickets for The British International Motor Show start at just 10 GBP for an adult weekday pass and 6 GBP for a child’s ticket. Access to the Heritage Enclosure is included in the price of the Motor Show ticket. Stunt-loving visitors to the ExCeL event can also opt to visit Dreamscape, Honda’s ‘live action’ arena, for a further 5 GBP each, where they will see Honda robot ASIMO running for the first time as part of a captivating spectacle depicting the company’s history.
Tickets for the Motor Show and Dreamscape are available through the Show’s website at www.britishmotorshow.co.uk or by calling +44 1159 934 135.
Notes to the Editor:
The Ultimate Collection will be open to media on International Press Day (22 July 2008) from 11.00 to 16.00. Media accreditation should be applied for in advance of the Show at www.britishmotorshow.co.uk/press.
About Zurich Connect:
For more details visit www.zurichconnect.co.uk.
About The British International Motor Show 2008
The British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Adult tickets start at just 10 GBP, children’s tickets from 6 GBP. Family tickets cost from 25 GBP, while group tickets start at 8 GBP. For more information about the Show or to book tickets visit www.britishmotorshow.co.uk or call +44 1159 934 135.
The Show is organised by International Motor Industry Events (imie) under licence from the Society of Motor Manufacturers and Traders (SMMT).
About imie
imie (International Motor Industry Events Limited) is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie. imie will organise The British International Motor Show until 2014 under licence from the SMMT.
About SMMT
The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised its first large-scale motoring exhibition the following year at Crystal Palace. The British International Motor Show was held at a number of different venues during the last century. In 2006 the SMMT took the ground-breaking decision to move the Show to ExCeL London and granted imie a ten-year licence to organise the biennial Show.
PR contacts
For further information on the Show, sponsors, celebrity appearances, exhibitors and launches, contact:
PFPR Communications: specialist automotive communications
• David Fitzpatrick, +44 (0) 1622 766 524, +44 (0) 7894 395 101, david.fitzpatrick@pfpr.com
• Jonathan Visscher, +44 (0) 1622 776 686, jonathan.visscher@pfpr.com
• Peter Cox, +44 (0) 1622 766 527, +44 (0) 7753 859 079, peter.cox@pfpr.com
For immediate release
Visitors to the Heritage Enclosure will be treated to the sights, sounds and smells of a half-century of motoring history as the cars will be fired up and driven around a special parade circuit, four times a day. Access to the Heritage Enclosure and Parade will be free as part of the regular Motor Show ticket.
“The diverse range of beautiful cars in the Heritage Enclosure fits perfectly with our aim of presenting a celebration of motoring at this year’s Motor Show,” enthused Kirsty Perkinson, the event’s Marketing Director. “Whether it is 200mph supercars from the last few years like the Ferrari Enzo and Mercedes SLR McLaren, or classic supercars from years gone by, such as the Jaguar XJ220 and Porsche 911 RS, there will be something to excite every car enthusiast in the Heritage Enclosure.”
Tickets for The British International Motor Show start at just 10 GBP for an adult weekday pass and 6 GBP for a child’s ticket. Access to the Heritage Enclosure is included in the price of the Motor Show ticket. Stunt-loving visitors to the ExCeL event can also opt to visit Dreamscape, Honda’s ‘live action’ arena, for a further 5 GBP each, where they will see Honda robot ASIMO running for the first time as part of a captivating spectacle depicting the company’s history.
Tickets for the Motor Show and Dreamscape are available through the Show’s website at www.britishmotorshow.co.uk or by calling +44 1159 934 135.
Notes to the Editor:
The Ultimate Collection will be open to media on International Press Day (22 July 2008) from 11.00 to 16.00. Media accreditation should be applied for in advance of the Show at www.britishmotorshow.co.uk/press.
About Zurich Connect:
For more details visit www.zurichconnect.co.uk.
About The British International Motor Show 2008
The British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Adult tickets start at just 10 GBP, children’s tickets from 6 GBP. Family tickets cost from 25 GBP, while group tickets start at 8 GBP. For more information about the Show or to book tickets visit www.britishmotorshow.co.uk or call +44 1159 934 135.
The Show is organised by International Motor Industry Events (imie) under licence from the Society of Motor Manufacturers and Traders (SMMT).
About imie
imie (International Motor Industry Events Limited) is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie. imie will organise The British International Motor Show until 2014 under licence from the SMMT.
About SMMT
The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised its first large-scale motoring exhibition the following year at Crystal Palace. The British International Motor Show was held at a number of different venues during the last century. In 2006 the SMMT took the ground-breaking decision to move the Show to ExCeL London and granted imie a ten-year licence to organise the biennial Show.
PR contacts
For further information on the Show, sponsors, celebrity appearances, exhibitors and launches, contact:
PFPR Communications: specialist automotive communications
• David Fitzpatrick, +44 (0) 1622 766 524, +44 (0) 7894 395 101, david.fitzpatrick@pfpr.com
• Jonathan Visscher, +44 (0) 1622 776 686, jonathan.visscher@pfpr.com
• Peter Cox, +44 (0) 1622 766 527, +44 (0) 7753 859 079, peter.cox@pfpr.com
For immediate release
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