The British International Motor Show

Every visitor to The British International Motor Show, sponsored by Zurich Connect, can expect to view a wide selection of the most expensive and most luxurious vehicles on display in the Heritage Enclosure and Ultimate Collection Public Gallery. For a limited number of Show-goers the experience will be all the more special, as the event�s organisers have released a limited number of tickets granting access to the ultra-exclusive �Ultimate Collection�.

Housed in a private, gallery-style display area above the main Show halls at ExCeL, the Ultimate Collection will offer unhindered access to some of the world�s most desirable supercars from brands such as Ferrari, Pagani, Koenigsegg and Spyker, with a combined value of over 5 million GBP.

Nowhere else in the UK can you get so close to such a stunning array of exclusive supercars. From a Pagani Zonda F worth over 250,000 GBP to the 245mph Koenigsegg CCX-R Edition that is capable of hitting 62mph in 3.2 seconds, the collection will have something to thrill every visitor. Other highlights will include the McLaren SLR, current holder of the London Land Speed Record, and a duo of Maserati cars from the iconic Italian firm.

High-quality hospitality will be provided to enhance the experience. Presentations of exquisite goods from non-automotive luxury brands, such as Breitling, Panerai, Hiscox and Maurice Sedwell will accompany the cars.

The Ultimate Collection�s sophisticated environment has been styled by leading interior designer, Jasper Jacob. The lavish presentation area will be much more than a car showroom, with dramatic use of darkness and spectacular shards of light creating a visually striking arena to complement the automotive �works of art�.

To intensify the atmosphere and illustrate the power and performance of the models, breathtaking footage of the supercars in action will run alongside the displays.

�The Ultimate Collection will make a fabulous day out for car enthusiasts and those who love the high life, as top-notch hospitality and the world�s greatest cars are combined at the British International Motor Show,� commented Kirsty Perkinson, Marketing Director for the Show.

�The UK is well known for its passion for automotive icons, and we will have 20 of the latest models on show in this unique environment, presented in a stylish setting fitting for the brands.�

The Ultimate Collection is priced from 99 GBP, which also includes entry to the main areas of the Show. Tickets are available now by calling +44 20 8233 5878 or from www.motorshow-ultimatecollection.co.uk. The show opens to the public on 23 July and runs until 3 August.Forimmediate release
www.britishmotorshow.co.uk/press.

About Zurich Connect:
For more details visit www.zurichconnect.co.uk.

About The British International Motor Show 2008
The British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Adult tickets start at just 10 GBP, children�s tickets from 6 GBP. Family tickets cost from 25 GBP, while group tickets start at 8 GBP. For more information about the Show or to book tickets visit www.britishmotorshow.co.uk or call +44 1159 934 135.

The Show is organised by International Motor Industry Events (imie) under licence from the Society of Motor Manufacturers and Traders (SMMT).

About imie
imie (International Motor Industry Events Limited) is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie. imie will organise The British International Motor Show until 2014 under licence from the SMMT.

About SMMT
The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised its first large-scale motoring exhibition the following year at Crystal Palace. The British International Motor Show was held at a number of different venues during the last century. In 2006 the SMMT took the ground-breaking decision to move the Show to ExCeL London and granted imie a ten-year licence to organise the biennial Show.

PR contacts
For further information on the Show, sponsors, celebrity appearances, exhibitors and launches, contact:

PFPR Communications: specialist automotive communications
� David Fitzpatrick, +44 (0) 1622 766 524, +44 (0) 7894 395 101, david.fitzpatrick@pfpr.com
� Jonathan Visscher, +44 (0) 1622 776 686, jonathan.visscher@pfpr.com
� Peter Cox, +44 (0) 1622 766 527, +44 (0) 7753 859 079, peter.cox@pfpr.com